The only way to make Twitter marketing make sense is getting Twitter followers as many as possible. Getting the numbers comes with a challenge as you get both genuine and fake ones because of challenges that accompany social media. It upon you now to put more emphasis on getting the true ones if you want to convert the followers into sales. This is due to the risks that come with fake followers to the brand you are trying to pass across. What is the solution now? It is a necessity since all social media websites take privacy and security matters seriously. Even with such measures around, some fake accounts still bypass and go undetected. Having many fake accounts over original ones has a costly problem that will see you making losses when you should be making profits. This is attributed to their lower engagement, lower conversion rates, and lower rankings in the feeds when algorithms are displayed. To avoid these damaging effects of fake twitter followers take these steps below:
Evaluating the performance of your Twitter account;
Assessing the performance of your Twitter account is the first step. It is necessary to establish the extent of the fake account from the genuine one to avoid any mix up likely to arise when deleting. It is useless if you will end up removing the genuine ones and leaving the fake ones because the results before the exercise will remain the same or worsen in certain circumstances. It is a simple exercise and has indicators that will separate the two. Fake profiles will have little or no engagement not only to you but to other accounts they follow. The little interaction is already an indicator that they were contributing to the limited engagements in the first place leading to lower traffic. Consider taking the time to review other strategies your competitors are using to sustain the social media profiles to get the dos, and the don'ts. Look at their content diversity and quality of each tweet they use. Doing all these manually is hard, and therefore you need to get the best social media analytic tool that will give you definite results as you begin your exercise.
Auditing suspicious accounts;
This is the second important step as you aim to flash out fake Twitter followers. There are several tools and strategies available online that will help you to separate these two types of followers. Though challenging and a bit hard, it is an effort worth to carry out the process. Carry out the auditing by scanning your Twitter profile using one of the following tools;
Fakers app; this is appropriate to fish out fake followers. Just log in to your twitter account then proceed to authorise this app to access the profile and generate a report on your followers. The results will be displayed in three categories; namely inactive, good and fake followers. The good thing is that you spend nothing to get the above results and you can use to up to 8 accounts. Not only you get the report but also additional stats that will shape your future interactions like the language of your followers, the numbers of their followers, and their activities in the past days. You can opt to go premium and acquire additional features like auto-blocking or manually blocking accounts, but they add to your existing followers.
Social bakers; this is also a free tool that will help you analyse your followers but has a margin error of between 10-15%. The followers in samples of 100 are analysed randomly and a percentage given
based on the sampled number concerning doubtful accounts. The spam accounts are identified, and you have the option to block them. You are able to identify inactive accounts, those that don't follow you back, and those who have not liked, retweeted or replied to the content you are posting. You can opt to delete the inactive followers as a bulk at 2-3 seconds for each account. Before authorising the app to remove those flagged followers, do a scan to before deleting them. This is because even new accounts will be noted as inactive accounts yet they just followed you.
Reporting the fake accounts;
This is the third step and the easiest way when you opt to use the Twitter administrators to report the accounts. With no or delayed response from them, you can choose to take up the matter on your own by banning them. This attributed to the number of requests submitted to the administrators concerning spam and fake accounts and they have to take time and investigate the same. In the meantime, if you can't wait for them to approve your request, proceed to ban them on your own. The above two mentioned tools are ideal for banning such profiles.
Double checking new followers;
Once you have bypassed the above process, there is no point of return. You know focus on getting more new genuine Twitter followers to replace those you deleted and increase the total numbers. Incorporate the previous strategies you employed in getting more followers but this time becoming keen on avoiding those fake ones. Use strategies that will give you an upper hand in vetting such mass followers. If using polls or giveaway products to lure followers, try to ensure that you land the right intended ones because there are those only interested in your page for such offers and will add no value to your future marketing strategies and value. Use those approaches that will get you those genuine potential clients. Though you may land few of them on a daily basis, it is worth because they are the targeted and the important ones.
The above four steps will increase your conversion rates and improve the engagements as very number counts. It may take time but is worth the wait because the fake social proof will only make a good first impression but prove futile in the long run. Put stages where you will monitor the progress from time to time and do damage control early enough when it occurs.